THE ONLINE NETWORK FORGES PARTNERSHIP WITH UNIVERSAL MUSIC GROUP TO BRING MUSIC, ECOMMERCE AND ARTIST PARTICIPATION TO NEW PRODUCTIONS OF “ALL MY CHILDREN” AND “ONE LIFE TO LIVE”
Los Angeles, CA and New York, NY October 7, 2011 – The Online Network (TOLN) has partnered with Universal Music Group (UMG), the world’s leading music company, to license music exclusively from UMG’s record and publishing companies to new episodes of “All My Children” and “One Life to Live”, when both series launch online after their run on ABC ends. The licensing deal with UMG allows TOLN to provide compelling recorded music and songs, and artist cross-promotion and integration, to a powerful new audience. Through the mutually beneficial relationship, UMG has the ability to tap the broad reach of two of the market’s most popular soap operas as well as new platforms for artists to explore promotion and ecommerce. The announcement was made today by TOLN’s owners Prospect Park’s Jeff Kwatinetz and Rich Frank, and UMG’s President & COO, Zach Horowitz.
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