Prospect Park Deal With Hulu Gives The Green Internet Hub Exclusive Rights to Online Episodes of ‘AMC’ and ‘OLTL’
Earlier today we reported on word that Prospect Park would not be airing online episodes of “All My Children” and “One Life to Live” on TOLN/The OnLine Network, as had originally been expected, following today’s announcement by the company that Hulu, the green internet hub owned by The Walt Disney Company, Comcast and News Corp., had acquired digital distribution rights to both series via Hulu’s subscription and free-to-view platforms. In a posting on its Tumblr page, Hulu clarified that news report.
Per the agreement, Hulu will manage the advertising sales for both shows, and package integrated sponsorship opportunities. TOLN will also offer ecommerce and other digital marketing programs to brands and entities looking to tap into Hulu’s mass market demographic. Additionally, Hulu will promote both series across its subscription and free-to-view platforms.
When “AMC” and “OLTL” debut in April, as expected, fans can expect to view advertising supported brand new episodes of both series each weekday via viewing capabilities on Hulu’s website and its multi-platform technologies, including internet enabled TVs, mobile phones, tablets and PCs. This includes gaming devises such as Xbox 360, Wii-u, PS3 and much more.
Fans will be able to purchase individual episodes, and possibly a season pass of the soaps, for commercial free viewing via Apple’s iTunes Store.
Source: SOAPOPERA Network