FRONS SPEAKS: ABC Daytime Chief Explains Why ‘AMC’ & ‘OLTL’ Were Axed.

“Says ‘GH’ Is “Safe For Time Being”

ABC DAYTIME SHAKEUP: Network Cancels BOTH ‘All My Children’ & ‘One Life To Live,’ Replaces Them With Lifestyle Series

ABC’s daytime president Brian Frons is the most hated man among soap fans today after the announcement that the network is canceling both All My Children and One Life To Live. He even quipped that he “pre-entered the witness protection program prior to today’s events.”

 

The demise of the two venerable soaps was actually a year in the making, Frons tells me. “A year ago, we started to look at our projections where the ratings for the soaps would go,” he said. When those projections came in pretty discouraging, the network began to aggressively develop replacement shows, 15 of them. Four of the 15 were picked up to pilot: The Chew, The Revolution and two others, a talk show and a dating show. Originally, the idea was to cancel only one daytime drama, Frons said. But “the way the ratings developed and  the pilots turned out, the ratings developed negatively and pilots developed positively, so we decided to make a bigger shift.”

For complete story: Deadline.com

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